Week 6 Discussion Marketing Communication Click below to view video: https://www.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/24290031/entry_id/1_dnvemovm/embed/auto Next, evaluate Zappos’ approach to social media, focusing on key elements of the company’s social media strategy. Assess the effectiveness of Zappos’ online marketing and analyze two (2) or more methods in which the company has incorporated its social media strategy.
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