Introduce and describe the company.State the product you have chosen to analyze and introduce the meaning of the 4 P’s (product, price, place and promotion) pertaining to that product.
Product Strategy If you are studying a service, describe the service product in terms of four characteristics of services. Describe the product with regards to its classification category.
The stage in its product life cycle, product management related decisions taken across the stages in the product lifecycle.
Identify and explain branding strategies the company is using as well as the level of brand equity provided by the company.
Pricing Strategy Describe the pricing objective, pricing strategy and price tactic used by the company for the specific product you are analyzing?
Choose one specific product for sale by the company and state its price. Describe the various factors that the company has taken into consideration while pricing the product.
Distribution StrategDescribe the distribution coverage strategy of the product?Which distribution channel structure and channel members are being used and why?
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