ENT301 Lean Business Start Up

Learning Outcomes

a) Critically analyse options for investment and develop a business investment proposal.b) Communicate your business plan/proposal effectively and persuasively to stakeholders and potential investors.

Context

Entrepreneurial success requires the ability to find and attract the right investment to start and grow. Investment may come from several sources including the entrepreneur, directors and shareholders, banks and lenders, angel and company investors, grants, and crowdfunding. In all cases, entrepreneurs prepare proposals and pitches to convince investors to commit to an investment.

The purpose of this assessment is to investigate and identify appropriate sources of investment and prepare a business investment proposal for the start-up phase of your business venture. The business investment proposal will demonstrate your knowledge and understanding of the lean business start-up that you have studied so far in modules 1- 3 of this subject.

Preparing your proposal will assist you as you continue to develop your business concept and investigate lean business start-up methodology in more depth over modules 4-6. It will contribute to the analysis of your venture’s viability in Assessment 3, and your business pitch in Assessment 4. Note: Use only this business name in the assessment “Delicious Delights”

Instructions

Prepare a business investment proposal with the following components:

1. Introduction. Briefly outline your business venture.

2. Research and analyse investment options. Using the investment options covered in modules 1-3, identify and justify a minimum of two (2) investment options most suited toyour lean start-up phase for your own venture. Provide a critical analysis of all other options you have discounted for your own venture, explaining why these options were  discounted.

3. Communication strategy. Outline your communication strategy to approach and convince your chosen investors.

4. Convincing argument. Outline your convincing argument to your chosen investors based on your validated hypotheses and Lean Canvas.

5. Summary. Briefly summarise your proposal to potential investors.