Required:
Identify and critically analyse five (5) activities currently used in the hotel industry that could be classified as a trend or fad. Use the headings provided to assess the origin, impact and lifecycle of each activity and any issues or unintended consequences (Excel template available on Mywai)
Purpose:
The purpose of this assessment is to use existing activities to investigate enablers, risks and consequences of current trends in order to develop a greater understanding of why trends develop to provide a basis for analysing emerging and future trends.
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Impact on customer experience
Factors that acted as a driver and or enabler
What is the dominate practice or perspective that underpins this activity
Is this based on a Fad or a Trend? Why?
Which stage in the product lifecycle is this activity currently?
How long do you think this activity will continue?
Risks/factors which will affect the lifespan
What Issues are caused by this activity
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