ASSIGNMENT TASKS
Read the case study on page 9, then using this case study and further research into this topic, provide a written report on your critical analysis of the topic. The report should not exceed 2000 words. Marks will be awarded for the quality of the answers, and not the quantity provided. The submission of substantially more, or fewer words than the 2000 specified is often evidence of poorly conducted research and an inability to focus answers; this in turn results in lower marks.
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By analysing the case study on Expedia and with further research, discuss and evaluate the competitive strategies implemented by Expedia back in 2001. You are expected to discuss and evaluate THREE competitive strategies.
[30 marks]
Task 2
IS / IT has evolved considerably since 2001. Discuss how you could support and improve the current (2016) global business position of Expedia. Your discussion should include current Information Systems / Information Technologies and how these can help Expedia achieve their business goals. You are expected to identify and evaluate, in depth, TWO IT / IS enabled competitive strategies.
[40 marks]
Task 3
Executive Summary [15 marks]
Task 4
Reflections and Learning [10 marks]
Task 5
In-text Citation and Reference List [5 marks]
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