The purpose of this 3-part learning portfolio is for you to reflect upon theories learned throughout the term. Reflecting on the subject’s theories, class discussions, research materials, and activities, will give you the ability to apply event management principles in your future career in the Hospitality Industry and Global Business sector.
Instructions:
Compare two (2) mega/major/hallmark events of the same genre (e.g. EB Games Expo &
Comic Con; FIFA World-Cup & Olympics) held world-wide within the last 3 years. Provide a brief background of your chosen events, target market and destination image. Compare and discuss both events’:
• Social, cultural, economic and environmental impacts (each)
• Two marketing strategies implemented to promote event/branding
• Provide recommendations for improvement were applicable. If you were the organiser, what would be your marketing strategy to retain repeated attendees and attract new audiences? E.g. technological enhancements, venue, structure of events: bi-annually, quarterly, regionally etc.
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