Select one company case from the text book. Be sure it is a company that is currently operating, and that you can find sufficient resources (including the case and other sources) to address the following questions:
1.Examine the company mission and core values.
2.Conduct internal analyses (SWOT and core capabilities) to obtain updated information
3.Evaluate the value chain, including supply chain, key activities, distribution, and markets
4.Evaluate the company’s financial position, including resources, critical ratios, liquidity, and other factors relevant to the current and future success of the company. Pay attention to stakeholder/investor issues (if appropriate).
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